Open the report screen that you would like to add the logo to and click on the Data Model in Report Builder Object Navigator.

Inside the Data Model, go to the View menu and select the Tool Palette.

Click on the Icon for the Formula Column and drag the pointer anywhere on the Palette field to create a new box.

Rename it to CF_LOGO or any other name you choose.

Set the Datatype a Character.

Change the Read from File to Yes. Set the File Format as Image.

Point to the PL/SQL Formula and click on the field.

Insert the following line as shown:

return ‘p_resort’;

Compile your changes and make sure that you see the Successfully Compiled message at the bottom of the screen.

Close the screen. Return to the Layout Model.

Insert a new field and make it pull from your newly added logo source.